Hubspot content marketing It’s kind of like the best form of. Short-form video is the most popular trend among marketers, has the highest ROI, and will see the most growth in 2023. Upcoming events Browse upcoming study group events, including office hours and product deep dive sessions. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. Here are some statistics that show the results a content marketing strategy can help you generate for your business: More than 90% of marketers are either maintaining or increasing their investment in content marketing in 2025 (HubSpot State of Marketing Report, 2025) Content Hub’s AI-powered content tools help your team ‌create high-quality content seamlessly. Apr 11, 2024 · Discover how to create a successful content marketing strategy to help you reach your audience and boost conversions. Get certified in content marketing and access lessons, videos, quizzes, and instructors from HubSpot and other experts. HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals. Drive marketing engagement with an AI agent that captures visitor interest 24/7, guides visitors to relevant resources, and converts website traffic into sales-ready leads. How about a tool to help you implement these strategies? There are countless resources available to help you with nearly every aspect of your content marketing strategy. Infographic Stats. become the industry standard for content marketing professionals. General Visual Content Stats. Inside, you’ll also find eight templates to help you ideate, create, and track your content marketing efforts. With Content Hub, get everything you need to create and manage content at scale. Jan 17, 2022 · When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. Social Media Stats. We teamed up with HubSpot Marketing experts to create a comprehensive how-to guide on content marketing planning. Emerging Visual Marketing Stats. Learn how to create and optimize content that drives organic traffic and conversions with this free online course. Many of these changes can be attributed to the rapidly evolving search landscape as well as a huge shift in the way people are actually discovering content. Short-form video takes center stage in 2023. In fact, more than 40,000 professionals across the globe have completed the Content Marketing Certification since it launched in 2016. Earning your Content Marketing Certification and completing this workbook are the first steps toward becoming an expert in the industry. Create content that speaks to each user with personalization. When done correctly, content marketing My Recommended Content Marketing Tool. To start, what is content marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. Video Marketing Stats. Sep 11, 2023 · To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. If any of these sound familiar, it’s time to take back your content marketing with our Content Marketing Planning Kit. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand. Apr 12, 2022 · Content Marketing Trends to Watch in 2023 1. It’s a tool that educates, entertains, and raises questions. Check out a brief synopsis of each lesson below: How to Learn Content Marketing: The Power of Storytelling What Is Content Marketing? Content marketing is a modern tactic that goes beyond classic methods of outreach like billboards and TV advertisements. 3. It’s a comprehensive strategy that actually engages prospects instead of peddling products. By now, you should have some ideas for your 2020 content marketing plan. 52 Visual Content Marketing Statistics Jul 26, 2022 · Content marketing examples include media like newsletters, podcasts, social media posts, and videos. May 23, 2025 · Learn how to get started in the content marketing study group. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business. In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience. Dec 6, 2019 · Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers. 2. Apr 12, 2022 · Content marketing has seen a lot of changes during the past few years. You can get started for free with Marketing Hub's free tools, or if you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium Marketing Hub features and customer support in its Starter, Professional, and Enterprise editions. This course offers 12 lessons that give you the information needed to become an effective content marketing professional. Generate quality blogs, landing pages, podcasts, and case studies in your brand voice. Whether it's blog posts, podcasts, or social posts, learn how you can use Content Hub to revolutionize your content creation process. One tool, in particular, I like and recommend is AnswerThePublic Mar 6, 2025 · Content Marketing Strategy Statistics. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. To help you use content marketing to your company's advantage, here are some of my favorite content marketing Nov 22, 2019 · Learn content marketing by enrolling in HubSpot Academy's Content Marketing Certification course today. There are a variety of content marketing types that marketers can choose from. Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. 1. Create multi-channel content at scale. kcqx plcg hpqz nubl quxd paxv bhjsbg rhtzus wfxnqw hjmeb